BME Unite
The identity for BME Unite aims to connect it's bold mission to visuals that provoke activism.
Brand identity, website design
A Bold Take on Science
BME Unite is a collective of biomedical engineering (BME) academics dedicated to advancing health as a right for all. Seeking a refreshed visual identity, the organization wanted a logo that symbolized unity, science, and connection in a more distinctive and innovative way. The previous handshake icon, used since 2020, lacked uniqueness and modern appeal. To create a meaningful design, I conducted in-depth research on centering margins, scientific branding aesthetics, and social justice visual language. Market analysis revealed a balance between clean, innovative design and the more dynamic, community-driven feel of social justice brands.
BACKGROUND
Connecting to the Mission
The sketching phase generated a broad range of ideas, later refined for readability, scalability, and symbolic strength. Each design was presented with a symbolic breakdown, ensuring alignment with BME Unite’s mission of unity and empowerment. The final logo and visual identity establish a powerful presence, reinforced through the BME Unite website, which presents key information with clarity and cohesion. Explore the full design at bmeunite.org.
OPPORTUNITY
What I Did
BME Unite's experience needed to feel like it's powerful mission. Every viewer of it's brand needed to feel empowered and connected.
BUSINESS STRATEGIC APPROACH
