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Cyclone
Liquors
Cyclone Liquors is a high-end liquor store selling more than just beverages. They aim to connect to their customers through personalized experiences and memories.
Brand identity, print design, packaging, brand strategy
A Rebrand Challenge
In my Practicum studio, I was challenged to rebrand Cyclone Liquors without the iconic colors of the Iowa State Cyclones. I first focused on repositioning the brand strategy to reimagine what the company stood for. With the rebrand of the business itself, Cyclone Liquors could connect to the metaphor "eye of the storm," and I chose to use imagery of a raven as they are an omen for storms.
BACKGROUND
Connection
Using the metaphor "eye of the storm" and the motif of a raven, I translated the metaphor and visuals into all aspects of the branding, from packaging to brand voice, the business's events, and experiences.
OPPORTUNITY
What I Did
The colors of Port Patch are not only uplifting and calming, but also represent the type of cancer the original founder had. The identity connects back to her fight and lives on through the branding. The logo itself is an abstracted shape of the patch, but also doubles as two hearts for a feeling of comfort, and the fact that the Port Patch rests over the patient's heart.
BUSINESS STRATEGIC APPROACH
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