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Port Patch
The Port Patch is an adhesive medical device that sits over a port site incision, providing comfort during port-based treatments. Due to its sensitive nature, it required a visual identity that was both comforting and uplifting.
Brand identity, print design
A Heartfelt Mission
The founder of Port Patch is the daughter of a late cancer patient who used 3D printed prototypes of the Port Patch while she battled cancer. The daughter is now bringing Port Patch to life. The patch itself sits over the port site and aims to bring comfort and peace of mind to those going through the tough mental and physical battle of treatments going through a port.
BACKGROUND
Connection
I took the opportunity to put this story into the brand identity of Port Patch so that all who experience the product can feel a connection to its true meaning.
OPPORTUNITY
What I Did
The colors of Port Patch are not only uplifting and calming, but also represent the type of cancer the original founder had. The identity connects back to her fight and lives on through the branding. The logo itself is an abstracted shape of the patch, but also doubles as two hearts for a feeling of comfort, and the fact that the Port Patch rests over the patient's heart.
BUSINESS STRATEGIC APPROACH
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