Fundr

Brand identity, promotional content, pitch

Fundr aims to provide financial advice to college students, and those stepping into the real world for the first time. Its brand identity is bold, credible, and marketed directly to Gen Z.

Fundr is a financial planning and budgeting app designed for young adults and recent graduates who need help managing their finances. Created for an Entrepreneurship minor course, the project involved developing a High-Level Product Specification to address a market gap.

As the sole designer among finance majors, I translated financial concepts into a bold visual identity. Market research balanced credibility with a youthful edge. In just one day, I created a logo with an abstract “F” symbolizing growth, using an orange-and-blue palette for trust and innovation. Gen Z-focused branding incorporated text bubbles and slang for relatability. The project wrapped with a 90-second pitch, where strong visuals and engaging language made Fundr stand out.

Case Study